16 powerful Facebook marketing tips for small businesses

Worried about how to promote your company, that too with a small budget? Leverage the power of social media. Facebook is the biggest social marketing platform. According to TechCrunch, it has 2.4 billion monthly active users. 93% of marketers use Facebook regularly. 3 million businesses use Facebook for marketing. A clear focused Facebook business strategy …

6 simple yet effective types of bots that can serve your clients well

Have you ever had a nagging suspicion, during a customer support live service chat that the person on the other end might not be a human being, but an automated robot? These are Artificial Intelligence (AI) Chatbots or software programs that are designed to provide automated enhanced customer services. Chatbots are becoming increasingly popular, due …

Power of professional networking

People are the backbone of any business. So, professional relationship networking is a must today. It means having contacts or relations with people from the industry or field. According to LinkedIn global surveys, around 80% professionals recognize the need for networking. 70% were hired because of a connection. 35% have landed new opportunities because of …

How to revamp your WordPress website

Web presence is dynamic. Having the same layout and design means losing out on business and potential customers. Just like a new dress and makeover gives a completely new feel, aura and personality, similarly a website makeover gives a totally fresh face to your business. Achievable at zero downtime! Your website must portray your brand, …

Significance of writing a Resume

A Resume is a bridge between you and your potential employer. It is the first impression that you make. So, it must be pitch-perfect. It is a marketing tool that you can utilize to showcase your skills, accomplishments, and experience to demonstrate your suitability to the job. It is also an instrument that employers use …

Soft skills required in your business career

You may have a rich CV boasting of a long list of hard/technical skills. But organizations nowadays are searching for professionals with soft skills. They cannot be taught in a classroom and are more important for your career than you think. What are soft skills Soft skills are personal attributes that influence how well you …

Why Content Strategy is important for your brand

New age marketing is about social media and digital marketing. For that, you need powerful content to be the voice of your brand. Content is the king of the online environment. People are consuming online content at breath-taking speed. With this, their attention span is also decreasing. So, you need well-planned and thoughtfully placed content …

Importance of Content in the Digital World

In this digital age, a strong digital marketing strategy is imperative. While each element of your digital marketing plan should be well crafted, there are some areas which require more focus. For instance, the content is the most important aspect of your marketing strategy. Content is a general term used to describe any kind of …

9 Reasons why SEO is important for your brand

Heard of the term Search Engine Optimization (SEO) many times, but not fully aware of it? In this era of digital marketing, it is imperative for business and brand owners, marketers and media agencies to know SEO like the back of your hand. The importance of SEO and the best ways to achieve this should …

Power of Social Media Marketing

With the digitization of today's’ economy, market and workplace, the need and methods to be ‘seen’ and ‘heard’ are changing. The ways companies interact with customers are changing. The traditional methods of marketing are no longer valid. The power of social media is immense. While social media has made the world smaller, it has also …