Power of Social Selling

The key to doing any kind of business is – PEOPLE. People work, communicate and socialize with people they like. With the traditional marketing tactics becoming redundant and customers being resilient to in-your-face marketing, it is time to up the game. With call blocking and filters available, prospects are better armed to block sales communicators …

Consultative Selling

Whatever business you do or industry you are in, you must be selling something – a product or service. What is your sales strategy? Does that include building a rapport or relationship with the prospect? Paying attention to their specific requirements? Listening to their concerns and pain points? Offering a customized and suitable solution to …

Value based selling

Sell… sales pitches…discounts…freebies…great offers… This may be easy and appear natural, but is very common. Beware of the trap. To get an edge over your competitors, think differently. Be different. Think out of the box. Invest time and energy in preparing a wonderful plan. Aim at providing value to your customer. Other things will fall …

Benefits of conceptual selling

Selling a product or service is an engaging process. It is easier to demonstrate the features and functionality. It may also be easier to point out the shortcomings of the competitors’ offerings. But in this cut-throat competitive environment, value and concept selling is the flavour of the season. Especially when you sell professional services. Since …

Content Marketing Strategy for you

Content marketing gives amazing opportunities for businesses to increase brand value and revenue. By delivering relevant and useful content to your audience, you can create brand awareness, increase your online reputation and build your followers, prospects and loyal customers. In this dynamic and competitive marketplace, success or failure is a matter of risk, without a …

Why you need Content Marketing

Got wonderful ideas, a stellar team and an exciting business plan? But not sure how to increase profitability, break even and build a huge customer base? Understand the 2 basic foundation stones to a successful business – CONTENT and MARKETING. How do you ensure that your marketing strategy is effective and accomplishes your goals? One …

Powerful SEO Tools

In this age of digital marketing, social media plays a pivotal role. Search Engine Optimization (SEO) is the process of getting internet traffic to your website and social media pages by making them more attractive to search engines. Today, if Google doesn’t recognize your website, no one does. So, Google has its mechanism to rank …

Why your business needs Content Creation

Content…content….content… We read it, browse it, watch it, listen to it, click on it and share it… We rely on reviews before watching a movie or web series. We explore online before shopping for anything. We trust testimonials before trying out a new restaurant. We devour content day in and out. Content is a very …

How to revamp your WordPress website

Web presence is dynamic. Having the same layout and design means losing out on business and potential customers. Just like a new dress and makeover gives a completely new feel, aura and personality, similarly a website makeover gives a totally fresh face to your business. Achievable at zero downtime! Your website must portray your brand, …

Student and faculty engagement when schools reopen

As the world is emerging from a global crisis – COVID-19 pandemic, the future awaits. It is not going to be the same anymore. Currently, around 1.3–1.5 billion students and youth are affected worldwide by school and university closures. Other country-specific localized closures have impacted millions of additional learners. Governments are trying to mitigate this …