Power of Social Selling

The key to doing any kind of business is – PEOPLE. People work, communicate and socialize with people they like. With the traditional marketing tactics becoming redundant and customers being resilient to in-your-face marketing, it is time to up the game. With call blocking and filters available, prospects are better armed to block sales communicators …

Consultative Selling

Whatever business you do or industry you are in, you must be selling something – a product or service. What is your sales strategy? Does that include building a rapport or relationship with the prospect? Paying attention to their specific requirements? Listening to their concerns and pain points? Offering a customized and suitable solution to …

Value based selling

Sell… sales pitches…discounts…freebies…great offers… This may be easy and appear natural, but is very common. Beware of the trap. To get an edge over your competitors, think differently. Be different. Think out of the box. Invest time and energy in preparing a wonderful plan. Aim at providing value to your customer. Other things will fall …

Benefits of conceptual selling

Selling a product or service is an engaging process. It is easier to demonstrate the features and functionality. It may also be easier to point out the shortcomings of the competitors’ offerings. But in this cut-throat competitive environment, value and concept selling is the flavour of the season. Especially when you sell professional services. Since …

Content Marketing Strategy for you

Content marketing gives amazing opportunities for businesses to increase brand value and revenue. By delivering relevant and useful content to your audience, you can create brand awareness, increase your online reputation and build your followers, prospects and loyal customers. In this dynamic and competitive marketplace, success or failure is a matter of risk, without a …

Why you need Content Marketing

Got wonderful ideas, a stellar team and an exciting business plan? But not sure how to increase profitability, break even and build a huge customer base? Understand the 2 basic foundation stones to a successful business – CONTENT and MARKETING. How do you ensure that your marketing strategy is effective and accomplishes your goals? One …

Powerful SEO Tools

In this age of digital marketing, social media plays a pivotal role. Search Engine Optimization (SEO) is the process of getting internet traffic to your website and social media pages by making them more attractive to search engines. Today, if Google doesn’t recognize your website, no one does. So, Google has its mechanism to rank …

Why your business needs Content Creation

Content…content….content… We read it, browse it, watch it, listen to it, click on it and share it… We rely on reviews before watching a movie or web series. We explore online before shopping for anything. We trust testimonials before trying out a new restaurant. We devour content day in and out. Content is a very …

5 Reasons why your furnace needs periodic maintenance

Furnace is the biggest component of your home heating appliance. Most homeowners are aware that they need routine furnace maintenance, but many do not take it seriously. If you have been postponing the tune-up of your furnace, now is the time to realize why it’s important. Regular maintenance affects everything from energy costs to lifespan …

The Cryptocurrency Act of 2020 is futile, according to Washington – Review

A bill seeking to reform the U.S. cryptocurrency regulation was introduced recently. Though it looks bleak now, it aims to define the future of cryptocurrency. The Cryptocurrency Act of 2020 defines classification of digital assets and earmarks the role of respective federal agencies supervising them. The bill divides digital assets into 3 categories, with respective …